Our services
Marketing Strategy & Brand Leadership
Develop and lead integrated marketing strategies that strengthen brand positioning and drive meaningful audience connection, engagement, and long-term brand equity.
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Marketing & Brand Strategy, including AI-Driven Marketing Strategy and Automation
Communications Strategy & Crisis Communications
Creative Direction
Content Marketing and Brand Storytelling
Fractional & Interim Marketing Leadership
Audience Development & Revenue Generation
Design and optimize multi-channel campaigns and customer journeys that grow awareness, drive ticket sales and revenue, accelerate audience acquisition, deepen engagement, and improve retention across digital and experiential touchpoints.
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Digital & Performance Marketing Strategy (including SEO/AEO, SEM, paid social)
Media Planning
Social Media Strategy
Events & Experiential Marketing
Email Marketing & Customer Journey Strategy
Marketing Operations & Performance Optimization
Build systems, processes, and measurement frameworks that improve operational efficiency, enable organizational transformation, and ensure data-driven decision-making.
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Project Management
Change Management
Budget Management & Forecasting
CRM Implementation & Optimization
Analytics & Results Measurement
Marketing Assessments
ArtsForward’s focused Marketing Assessments take a close look at one area of your marketing—what’s working, what could be working harder, and where the greatest opportunities lie. We’ll review your current strategy, tools, channels and performance, then provide clear, actionable recommendations your team can put to work.
Marketing Plan Assessment
Evaluate your current marketing strategy, goals and priorities to identify gaps, opportunities and recommended next steps.
Content Strategy Assessment
Review your content strategy, messaging and channels to determine how effectively they support your brand, programming and goals.Audience Acquisition Assessment
Examine how you’re attracting new audiences across paid, owned and earned channels; and identify opportunities to improve reach and lead generation.
Media Planning Assessment
Evaluate your paid media strategy, channel mix, targeting and investment to help you make smarter use of your marketing dollars.
Email Marketing Assessment
Review your email and life-cycle strategy, segmentation, cadence, content and customer journeys to identify opportunities to improve engagement, conversion and retention.
Social Media Strategy Assessment
Assess your social channels, content approach, audience engagement and performance to develop a clearer, more effective social strategy.
CRM & Marketing Data Assessment
Review how you’re collecting, organizing and using audience data to support segmentation, personalization, audience development and decision-making.
Marketing Analytics Assessment
Evaluate your KPIs, reporting and measurement practices to make sure you’re tracking what matters—and turning data into useful insights.
A manageable first step
Each assessment is a focused, fixed-fee engagement designed to give you an independent, senior-level perspective without committing to a larger consulting project. You’ll come away with prioritized recommendations and a practical roadmap for moving forward. And if you need help putting those recommendations into action, ArtsForward can help with that, too.
Assessments start at $2,000.
Ready to take your arts marketing to the next level?
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