ArtsForward Marketing & Consulting was founded by Laura Giannatempo, a marketing and communications executive with over 20 years of experience helping organizations grow audiences, strengthen brands, and increase revenue through strategic integrated marketing. Laura has held senior leadership roles at some of the country's most respected arts and cultural organizations, including SFJAZZ, Jazz at Lincoln Center, and Mark Morris Dance Group, where she led marketing, communications, audience development, digital strategy, public relations, and brand initiatives.

Prior to her in-house leadership roles, Laura spent more than a decade advising organizations across consumer, higher education, and healthcare sectors as a consultant and agency executive. Her work has included brand strategy, digital transformation, audience research, integrated marketing campaigns, CRM and lifecycle marketing, and revenue growth initiatives for organizations ranging from Auburn University and Johns Hopkins Medicine to nationally recognized consumer brands like The Hershey Company and Talenti Gelato.

Throughout her career, Laura has been passionate about helping mission-driven organizations translate artistic excellence into audience engagement, community impact, and long-term organizational sustainability. A former dancer herself, she understands firsthand the creative process and the challenges artists and arts organizations face in connecting their work with audiences. She brings a rare combination of executive leadership, strategic vision, marketing expertise, and lived experience in the arts to every client engagement.

Laura is based in New York City, but can work with clients nationally and globally.